84% of Pinterest users utilise the platform for shopping research.98% of Pinterest users have tried something that they found on the platform.If you’re interested in understanding the engagement rate over on Pinterest, here are some other interesting metrics worth knowing about:
This is a smaller user base than the likes of Facebook and Instagram, however, the platform has shown exponential growth in less than a year – growing its active user base by 19.5% within three quarters. What’s more, recent statistics show that Pinterest has 478 million monthly active users. Pinterest is currently the 14th largest social network in the world – ranking above Twitter. This imagery can then be saved into organised boards and categories that others can view. Users (known as pinners) can search pretty much anything that they find interesting which can be anything from locations and home decor to fashion trends and recipes.
In other words, it’s a visual search engine! Pinterest is an extremely popular social media platform that is predominantly used for visual discovery. Read on to find out what Pinterest ads are, along with why you should be using them… But have you considered exploring the potential of Pinterest? So, you’ve been working on your paid ads and you’re just about getting your head around the ever-changing nature of the virtual world.
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